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Cary Francis Group named to
the ASI Prestigious Multimillion Dollar Silver
Roundtable.
April 2005 |
Langhorne, PA - CARY FRANCIS
GROUP of Franklin, WI a Distributor of Promotional
products was listed in the Advertising Specialty
Institute (ASI) 200 Multi-million Dollar Silver
Round table.
The ASI Multimillion dollar silver Round Table
recognizes businesses that are industry leaders.
Out of more than 15,000 distributors, Cary Francis
group is one of only a few firms who won this
year.
The Multi-million dollar round Table designation
carries a great deal of prestige in the industry.
For more information contact Philip Krempely
at (414) 304-6400. |
Promotion Connection
September
2005 |
| Welcome to Promotion Connection,
our monthly newsletter to keep you informed of
the latest trends in promotions. Read Promotion
Connection to spark ideas and find out about upcoming
marketing opportunities for your organization. |
| Give Them Something To Talk About |
Sports Marketing With A Twist |
Remember Me |
Want to create a buzz about your
business? Give your customers and clients something
to talk about.
|
Fall ball is in the air. Football,
soccer, track, cheerleading. |
Remember that clients are people,
too. Sounds silly, but keeping in mind that
your clients have emotions is really important
to building and keeping a relationship. |
|
| Go Ahead, Give Away The Store |
Make It A Date To Remember |
| No, we haven't gone
over the edge in this issue. It just comes
up time and again that free gifts are more
powerful than all those ads telling people
how great your business is. |
Thousands of organizations and
Presidential Proclamations set aside specific
days, weeks and months for, political, cultural
and historical events and causes. Many of these
occasions offer you an opportunity to promote
your business, organization or product. |
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|
Give Them
Something To Talk About
Want to create a buzz about your business? Give
your customers and clients something to talk about.
No matter what business you're in, there is likely
something you can do or offer that no one else
in your business is offering.
Take a cue from a chiropractor starting up his
business. He offered patients treatment first,
regardless of their ability to pay or the fact
that their insurance said they could only come
at certain intervals. These patients were so thankful
for their treatment that they couldn't keep quiet
about the new chiropractor in town; they told everyone
they knew or met.
Maybe you are a dentist in a town where dentists
typically close on Fridays or a hair salon where
all hair salons are closed on Mondays. Be open
those days and you'll garner a lot of attention.
The key is to be unconventional in regard to your
line of work, while catering to the needs of your
clients and customers.
Word of mouth is a powerful medium, but don't rely
on it alone. Give your customers small giveaways
to hand out to their friends and family so that
the word of mouth is backed up with a name, phone
number and address so their friends and family
won't forget who it was that was being recommended.
|
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Sports Marketing With A Twist
Fall ball is in the air. Football, soccer, track,
cheerleading. Look around. There are lots of
prospective customers for your local business
congregating around town.
Talk to their organizations about offering participants
free association or league logoed sports bottles,
athletic bags, towels, etc. Give parents cheering
towels, stadium seats, etc. Your logo can appear
on the opposite side of the league or association
name or logo.
Parents support businesses that help support their
kids. |
|
Remember Me
Remember that clients are people, too. Sounds silly,
but keeping in mind that your clients have emotions
is really important to building and keeping a
relationship.
There are several events that you can mark to reach
out and touch your clients: their birthday, their
employment anniversary or the anniversary of your
first business transaction. Remember them with
a personal-sized cake, a food basket or other appropriate
and tastefully logoed gift.If you don't want to
add time to your busy schedule, particular items
can be scheduled in advance to be sent for you
each year or you may want to choose certain merchandise
to be used for certain clients once a year. Either
way, be sure that you give yourself some type of
reminder so that you can personally mention something
where appropriate and so that you'll not fumble
around should a client call to thank you for the
gift.Research shows that people often move their
business simply because they haven't heard from
a company they've done business with or because
they feel forgotten. A little remembrance goes
a long way. |
|
Go Ahead, Give Away The Store
No, we haven't gone over the edge in this issue.
It just comes up time and again that free gifts
are more powerful than all those ads telling
people how great your business is.
You already know how including a giveaway in a
direct mailing or even the promise of a free gift
in a mailing increases its effectiveness. Now try
out some other "freebies."
Choose something you can give away that will allow
potential customers and clients the opportunity
to try you out. It might be a consultation, a newsletter,
a service call, etc. For example, if you were a
business geared to helping people put their "things" up
for sale on the Internet, invite them in for a
dessert bar and a free consultation on how to make
money selling things on the Internet. Similarly,
a gaming store might invite parents in for a consultation
on choosing games for their kids and reselling
games. An airport/limousine service might bring
in a travel consultant to talk to local businesses
about getting the best travel deals. Whatever you
do, be sure to send them home with something in
their hands with your name and logo on it that
will serve to remind them, and possibly initiate
discussion with others, about what they received
from your business.But don't limit "freeness" to
potential customers only. People are fed up with
the fact that the new guy always gets the best
deal. Where appropriate, offer these "freebies" to
existing clients or come up with new offerings.
For example, new members at gyms usually get some
kind of deal, but existing members get nothing
for signing up for a new year so they might be
tempted to change gyms each year for the new member
bonus. Offer your members a free month of training,
a consultation or gym logoed merchandise like towels,
gym bags, etc. |
|
Make It A Date To Remember
Thousands of organizations and Presidential Proclamations
set aside specific days, weeks and months for,
political, cultural and historical events and
causes. Many of these occasions offer you an
opportunity to promote your business, organization
or product.
October
October is National Crime Prevention Month
Create consumer oriented or B2B promotions
For B2B promotions play off of the idea that it's
a crime for your clients to be robbed of xxxx,
by not using your business; or it's a crime for
your clients to give away xxxx, because they aren't
using your (business, product, service)
For consumer oriented businesses, draw traffic
or potential customer attention by holding self-defense
demonstrations, security seminars, child-safety
fairs and give away items like imprinted lanyards
with whistles attached.
Some other October designations that might be of
interest to you are:
National Popcorn Poppin' Month
National Dental Hygiene Month
October 9th – 15th: National Metric Week
October 9th – 15th: National School Lunch Week
October 9th: Leif Erickson Day
October 15th: Sweetest Day
October 17th: National Boss DayNovember
November 30th is Computer Security Day
Create an employee education and motivation program to alert employees to the
dangers of opening unsolicited e-mail attachments, downloading from unsecure
Websites, loading unauthorized software, etc. Use a detective or spy theme and
make it fun, while educational. You can use a tried-and-true method of reaching
employees by using imprinted products that stay on their desktops. Any desk accessory
that remains visible on the desktop that carries a "Don't open that e-mail" message
or similar admonition will help remind employees to be careful of what they open.
Some other designations for October that you might be interested in are:
Family Stories Month
Lung Cancer Awareness Month
Peanut Butter Lover's Month
November 1st: National Family Literacy Day
November 5th: Sadie Hawkins Day
November 15th: America Recycles Day
November 18th: National Great American Smokeout Day
November 30th: Computer Security Day
December
December 1st – 7th is Cookie Cutter Week
For B2B promotions, send clients and potential clients holiday cookie cutters
along with the dry ingredients to make cookies in a nice container. Include copy
to the effect that during Cookie Cutter week, you wanted them to know that you
don't view them as a cookie cutter client and that you have all the right ingredients
for their unique needs.For consumer oriented businesses, help your customers
celebrate cookie cutter week by offering them fresh baked cookies in the shape
of your logo, your logoed shaped cookie cutters, a free cookie cutter with purchase,
etc.Some other designations for October that you might be interested in are:
National Drunk and Drugged Driving Prevention Month
National Tie Month
National Safe Toys and Gifts Month
December 1st: Rosa Parks Day, World AIDS Day
December 10th: Human Rights Day
December 14th – 28th: Halcyon Days
December16th: Underdog Day
December 17th: Wright Brothers Day |
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